Extending The Senior Section rebrand timeline

Members Sally and Jess explain how member feedback has helped to inform next steps in the rebrand and why we’re taking more time to get it right

Sally and Jess - the Lead and Assistant Lead Volunteers for our programme journey
09 March 2017

We’re listening

We’ve been busy making progress on developing our new programme with lots of opportunities for girls and members to get involved. All member feedback has been invaluable in helping us to shape the future programme, so we’d like to say a huge thank you for your input so far. 

We’ve seen a variety of feedback on the proposed changes to the name and look of the new section for 14 to 18 year olds and the future offer for 18 to 25 year olds. Thank you to everyone who has been involved in the process and shared their views.

After seeing the breadth of opinions and suggestions on our proposals, we feel that it is right for us to create more space and time to get this right.

What does this mean?

Firstly, to give us the best possible opportunity to listen and respond, we’ve taken the decision to delay deciding the new name and brand for the 14 to 18 section to make sure we can fully incorporate the views of girls and young women – and so we can provide more options for an identity we can all adopt proudly.

We are absolutely committed to getting this right for our young members and will be thinking through the best way to engage them in this process over the next few months. 

During The Senior Section rebrand consultation, some young members let us know that ‘Rangers’ is a popular name they’d like to see being used nationally again.

Following their steer we looked into the possibility of using it, but our legal team has confirmed that as we do not hold a trademark for Rangers, we could face challenges from other organisations who do now hold the trademark if we reintroduced it nationally. We’re looking at all possible options but it may be these challenges would present significant financial and reputational risk to us which we may judge to be too great.

This does not change any of our plans to transform the programme for girls and young women. We are still 100% committed to responding to everything you told us in the ‘Being our best’ consultation and getting the programme right for girls so that they can succeed today, and in tomorrow’s changing world.

14 to 18 year olds

  • We will continue to develop the new programme for 14 to 18 year olds as planned. You will still receive your taster packs in summer of 2017 including content for 14 to 18 year olds.
  • The full programme for our new unit-based section for 14 to 18 years olds will be launched in 2018 along with the programmes for Rainbows, Brownies and Guides. All sections will be able to use either current or new programme until summer 2019, so you don’t need to make any changes until then.
  • New programme resources will have The Senior Section branding until the new brand is decided. 
  • We will be doing more consultation with girls about the name and look of this new section – to make sure it really reflects what they want and need.
  • We will be able to share the timeline for launching the exciting new name, brand and uniform as soon as it’s ready - so watch this space!
  • Young women over the age of 18 are very welcome to continue joining unit meetings until 2019. Or they can transition to any of the opportunities mentioned below earlier if they prefer.

18 to 25 year olds

Our members aged 18 to 25 are amazing young women who are fantastic role models for our young members and are our volunteers of the future. We want to do everything we can to support, empower and inspire them to stay in Girlguiding.

To do this we're working hard to develop involvement opportunities to the girls and young women who are closest to the changes for this age group - so they can be at the heart of ensuring the opportunities for this age range really work for our young members.

We will also make sure that we provide opportunities to gather feedback from Leaders and other adult volunteers who currently support members of The Senior Section. We will share these opportunities as soon as they are developed.

A core part of that involvement will be ensuring we are providing the best possible support to help our 18 to 25 year old members to take part in the variety of exciting opportunities available in Girlguiding. This includes peer education (which will stay at 14+), the Queen’s Guide Award, the Duke of Edinburgh’s Award, our Leadership Qualification and international adventures like Guiding Overseas Linked with Development (GOLD), as well as other volunteer roles in guiding. 

We will continue to share updates on the our journey web hub.

Thank you

Thank you again for all your input and thoughts. It is your voices and ideas that make guiding so special – and we remain totally committed to listening to what you have to say as we go on this journey of change together.