Our advocates influence the direction of Girlguiding's advocacy and shape our research

The advocates seek change to improve all girls' lives

Being an advocate is the opportunity of a lifetime because it offers you the chance to get your own views heard and speak up for girls and young women across the UK. The other advocates inspire me to do my best every day! - Larissa, 18

Being an advocate has given me the change to help make the world a better place - Emma, 20

The Advocate panel gives girls a platform to use their voices and seek change at the highest levels. Our advocates are a group of 18 Girlguiding members aged 14 to 25 lead the direction of Girlguiding's advocacy and research.

What do advocates do?

Advocates talk to MPs and other politicians, act as media spokespeople for Girlguiding and speak at many types of events.

They learn new skills and discuss issues that matter to them and their peers. They have focused on body confidence, the representation of girls and women in media and politics, education, violence against women and girls, young people’s mental health, and loads more! All of the advocates come to the group with different perspectives and ideas but they are all passionate about issues that affect girls and young people.

Our advocates call for greater representation in politics – to celebrate 100 years since some women got the vote, our advocates are joining calls for women to be equal represented in Parliament.

Our advocates take action against sexual harassment in schools - the girls put pressure on the government to take action got heard. As a result, the government launched an inquiry. We continue to call for more action.

Our advocates lead the Girls' Attitudes Survey - they shape the questions and they make sure people in power hear what girls told us by speaking to the media, contacting politicians and writing blogs.

Our advocates influence government policies - they attend important parliamentary meetings and provide evidence of what life is like for girls in the UK.

It was so exciting when the government announced that relationships and sex education was going to become compulsory in England. It was great for us to see that all our dedication and effort is worthwhile - and it's incredibly rewarding when your work is recognised - Alice, 18

Our advocates speak out - they've spoken at amazing events including the Women of the Wold Festival, attended party conferences and recently walked the red carpet at the premier of Wrinkle in Time (including getting to meet Oprah!).

I've spoken about media sexism towards female politicians on BBC Radio 5 Live. It felt like a big responsibility and I was afraid I'd get it wrong. But even though the questions were really tough, I found good responses because I was so passionate about the topic and what I was saying. That really built up my confidence - Emma, 20

Our advocates create and grow our campaigns - watch this space for new campaigns and how to get involved with them. 

How to get involved

We recruit new advocates each year in April so check back here for updates. In the meantime, find out about other ways you can get involved with our campaigns.

Meet the advocates

Caitlyn, 21, Belfast

Caitlyn, 21, Belfast Caitlyn cares about: Climate change and a more sustainable future.

‘Being a part of the Girlguiding Advocate panel allows me to have a voice and represent women across the UK to different media outlets, alongside different organisations. I can’t wait to get started on the different opportunities and back the Girlguiding campaigns and see the change it will bring to society.’


Henrietta, 16, Midlands

Henrietta, 16, Midlands Henrietta cares about: Getting girls involved and interested in social action and politics, combatting fast fashion, and representation of girls from diverse and rural communities.

‘Being an advocate will give me the platform to inspire girls to confidently make a change, whether that is about improving opportunities for under-represented groups such as women, LGBTQ+ members or people of colour or simply encouraging people to care about issues such as the environment. Girlguiding is the perfect opportunity for me and other young women to speak out for those who feel silenced.’ 

Amanda, 17, Scotland

Amanda, 17, Scotland Amanda cares about: Women in STEM, period poverty, and food waste.

‘I’m a young leader at a local Brownies unit, and it’s been so inspiring encouraging young Brownies, who aren’t very confident, to join in with the activities. It feels great to give back to the Girlguiding community, an organisation which once helped me. To have the opportunity to do this on larger scale, on a national scale, is so amazing. I want to inspire and empower other young people to speak out about issues affecting their lives, regardless of who they are or where they come from.’

Madeline, 20, South West

Madeline, 20, South West Madeline cares about: Gender equality and making sure girls and young women are treated fairly in all aspects of life.

‘I love being on the Advocate panel because I have the opportunity to represent Girlguiding and its members on a national level and make sure their voices are heard. I am looking forward to working on the changes that girls and young women want to see and to making a real difference!’

Lauren, 18, North West

Lauren, 18, North West Lauren cares about: The environment, equality of physical and mental health conditions, promoting youth social action.

‘As an advocate I hope to be able to make a tangible difference to the lives of girls across the country and represent their views effectively. Being a member of the panel will allow me to campaign for the issues which I, and other girls my age, are passionate about, such as providing more education about climate change/sustainability in schools.’


Phoebe, 19, South West

Phoebe, 19, South West Phoebe cares about: Online safety for girls and young women and creating a safe space for girls to grow and feel secure in their local area.

‘As an advocate, I am passionate about making the world a safe place for girls and young women to grow up in - whether this means giving them local places to play or lobbying for a greater representation of women in the media. I am looking forward to working with the other advocates, as well as those in power, to change the things girls are worried about.’

Alice, 14, Anglia

Alice, 14, Anglia Alice cares about: Equality for disabled people and woman in sport & STEM.

‘I wanted to join the Advocate panel to try and create positive change for disabled people that are often overlooked. I often see on social media people being left on trains, and other horrific events, and I want them to never have to be tweeted again.’

Francoise, 21, Anglia

Francoise, 21, Anglia Francoise cares about: Equality in the workplace, inclusivity and diversity and promoting self-confidence in young women.

‘I want to inspire and empower young women to feel confident in every aspect of their lives and promote the ideology that a positive and confident mindset will foster success. Being a part of the Advocate panel is an honour - we are rarely given such a platform which allows us to take part in campaigns and help actualise real change that will benefit current and future generations for the better. Being an advocate will allow me to voice my opinion on important issues that are affecting young women and girls, help create a sustainable society and, with the other advocates, be part of the Girlguiding legacy.’

Kate, 23, LaSER

Kate, 23, LaSER Kate cares about: The environment, encouraging women into leadership roles and intersectional feminism.

‘I applied to be an advocate because I wanted to encourage young girls and instil the confidence in them to aspire to become leaders of the future and empower them to change the world around them. Being able to speak out on issues girls and young women care about to those in positions to make change is a fantastic opportunity.’