Girlguiding's strategy

Today, tomorrow, together

Girlguiding exists to help girls and young women find their voice, and build skills and confidence – inspiring them to discover the best in themselves and empower them to make a positive difference in their community.

Between school, social media, friendships and relationships – there’s a lot going on for girls today. Not to mention the future, the planet, education and what jobs might be around in a few years’ time. That’s why Girlguiding is more important than ever.

Girlguiding offers a place where girls can just be themselves. They can make friends, learn skills, grow in confidence and find their voice. We’re a supportive community, with solid foundations and a rich heritage that we can all lean on.

Now it’s time to look to the future, together.

Developed with Girlguiding, for Girlguiding, this strategy is our plan for today, tomorrow, together. We’ll go on more adventures, welcome new friends, have even more fun, whilst better supporting our current and future volunteers.

We’ll be led by what girls want and need, we’ll learn new skills and help one another become more confident. We’ll make positive change in our communities locally and nationally.

'It’s all about seeing the girls smile when they try something new or achieve something they thought impossible.'


Our Girlguiding community is made up of 320,000 girls, young women and volunteers – as well as parents and staff colleagues from every corner of the UK and beyond. Over the last two years, 50,000 people in the Girlguiding community told us what matters to them today and what they want for Girlguiding in the future.

We’ve heard what changes we need to make and together we’ve made Girlguiding’s Strategy, today, tomorrow, together.