A unique insight into girls’ and young women’s lives
We carry out research into all areas of girls’ and young women’s lives, from gender stereotypes to the impact of Covid-19.
Our research helps us understand what matters to girls today. What they say shapes our campaigns and the issues we take action on. It helps us influence decision makers on the things girls and young women care about too. So together we can create a fairer and safer world to grow up in.
Explore our research
Back in lockdown: Girls’ and young women’s hopes and fears for the future
In January and February 2021, Girlguiding surveyed just under 2,000 girls and young women aged 4 to 18 across the UK to determine how the pandemic and the national lockdown that began in December 2020, has affected them.
The findings show that the pandemic has caused tremendous changes that have deeply impacted their lives. It has taken a toll on their mental health and shaped their views on the world – bringing a new appreciation of the things they’ve had to go without.
Gender stereotypes in advertising September 2020
Our youth panels looked at whether some adverts still contain harmful gender stereotypes, following a ban of such ads by ASA in 2019.
They share how they feel when they see ads containing harmful stereotypes relating to gender roles and characteristics, narrow beauty ideals, objectification of women, and a lack of diversity.
Plastic waste December, 2019
We asked over 2,000 girls and young women, aged 7 to 16, how they want the plastic bottle deposit return scheme to work.
They told us they're worried about the harm plastic pollution is causing wildlife. They'd like to return bottles in the places they spend most of their time, such as school or college.
Loneliness in girls and young women December 2018
Our research with 1,000 girls and young women, aged 7 to 21, shows that loneliness is a problem for many girls.
A quarter say they’re lonely most of, or all of, the time, and this feeling increases with age. Girls and young women tell us how feeling lonely has a negative impact on different areas of their lives. They also share how they think loneliness should be tackled.