A unique insight into girls’ and young women’s lives
We carry out research into all areas of girls’ and young women’s lives, from gender stereotypes to safety.
Our research helps us understand what matters to girls today. What they say shapes our campaigns and the issues we take action on. It helps us influence decision makers on the things girls and young women care about too. So together we can create a fairer and safer world to grow up in.
Explore our research
Girls' Attitudes Survey 2023 September 2023
Our flagship annual research asked over 2,000 girls and young women aged 7-21 how they feel about their everyday lives. In this 15th edition we asked girls the same questions we’ve asked in the past — as well as a few new ones — to directly compare how girls’ and young women’s lives have changed over the years. The results show girls’ happiness is at an all-time-low.
Girls' Attitudes Survey 2022 October 2022
Our flagship annual research asked over 3,000 girls and young women aged 7-21 how they feel about their everyday lives. In this 14th edition we’ve reported the findings on a regional basis for the first time. The results show girls and young women continue to face pressures that impact their happiness, wellbeing and opportunities.
Is the free period products scheme working? July 2022
We asked over 2,000 girls and young women aged 11-18 about their experiences and thoughts on the free period products scheme for schools and colleges introduced by the UK government in 2020. Our youth panel members also carried out interviews with their peers.
The research shows the scheme is not working as it should. Not all schools and colleges are providing free period products, and some girls and young women feel too embarrassed to access them.
Girls' Attitudes Survey 2021 September 2021
Our flagship annual research asks over 2,000 girls and young women how they feel about their everyday lives.
They tell us about their hopes and concerns after a particularly challenging year. And how the pandemic has impacted them – from their mental health to their future aspirations. They also reveal the positives and pressures of being online more. And why its so important for their voices to be heard as we recover from Covid-19.
It happens all the time: Girls’ and young women’s experiences of sexual harassment June 2021
In May 2021, Girlguiding surveyed over 400 girls and young women aged 13 to 18 across the UK to understand their experiences of sexual harassment, how it negatively affects their lives, and what urgently needs to be done to make sure all girls and women can live their lives freely and safely.
Our research reveals that from unwanted attention and comments to physical harassment and abuse, sexual harassment is widespread in all parts of the country, in all areas of girls’ lives, from a young age.
Back in lockdown: Girls’ and young women’s hopes and fears for the future February 2021
In January and February 2021, Girlguiding surveyed just under 2,000 girls and young women aged 4 to 18 across the UK to determine how the pandemic and the national lockdown that began in December 2020, has affected them.
The findings show that the pandemic has caused tremendous changes that have deeply impacted their lives. It has taken a toll on their mental health and shaped their views on the world – bringing a new appreciation of the things they’ve had to go without.
Are periods still taboo? Girls' and young women's attitudes to period stigma and shame
In 2020 we asked girls and young women aged 11 to 17 if they feel embarrassed or ashamed talking about periods.
Some told us they still feel uncomfortable talking about their periods — often talking about periods in a discreet way or hiding their period products. They’d like more open conversations about periods so they don’t feel embarrassed or self-conscious.
Children's access to adventure and play
In 2020 we asked children aged 6 to 18 about their experiences of adventure, play and being outdoors.
They told us what stops them from going outside to play and have fun — from safety concerns to not being near parks — and what would encourage them to go outdoors more.
Gender stereotypes in advertising September 2020
Our youth panels looked at whether some adverts still contain harmful gender stereotypes, following a ban of such ads by ASA in 2019.
They share how they feel when they see ads containing harmful stereotypes relating to gender roles and characteristics, narrow beauty ideals, objectification of women, and a lack of diversity.
Plastic waste December, 2019
We asked over 2,000 girls and young women, aged 7 to 16, how they want the plastic bottle deposit return scheme to work.
They told us they're worried about the harm plastic pollution is causing wildlife. They'd like to return bottles in the places they spend most of their time, such as school or college.
Loneliness in girls and young women December 2018
Our research with 1,000 girls and young women, aged 7 to 21, shows that loneliness is a problem for many girls.
A quarter say they’re lonely most of, or all of, the time, and this feeling increases with age. Girls and young women tell us how feeling lonely has a negative impact on different areas of their lives. They also share how they think loneliness should be tackled.