Girls' Attitudes Survey
A snapshot of girls’ and young women’s lives over the past 15 years.
Now in its 15th year, the Girls' Attitudes Survey shows how girls and young women feel about their everyday lives, the pressures they face and the issues they care about.
Girlguiding gives girls and young women a platform to speak out on the issues that matter to them through the Girls’ Attitudes Survey – our flagship research supported by players of People’s Postcode Lottery.
This survey asked over 2,000 girls and young women aged 7 to 21, both inside and outside of guiding, how they feel about the specific and emerging pressures facing them today, and what these mean for their happiness and opportunities. In this 15th anniversary year, we asked girls the same questions we’ve asked in the past — as well as a few new ones — to directly compare how girls’ and young women’s lives have changed since 2009.
The survey shows there are areas in girls' lives that are worse than when the survey began in 2009. With a steady decline in girls’ happiness year on year, girls’ happiness levels have reached an all-time low.
The pressures on girls, particularly in terms of appearance, online harms and sexual harassment, felt particularly resonant as I have watched multiple members in my own Girlguiding units struggle with these issues. Girlguiding aims to help girls tackle these issues through the various themes of its programme and the support that volunteers, such as myself, offer girls and young women.’ - Megan, 21, Girlguiding advocate
Read a snapshot of girls' lives today
This summary provides a snapshot of the Girls' Attitudes Survey and explores what girls have told us about how they feel and the pressures they face.
Read our previous reports to find out what girls tell us about their lives.
- Girls' Attitudes Survey 2022
- Girls' Attitudes Survey 2021 (PDF)
- Girls' Attitudes Survey 2020 (PDF)
- Girls Attitudes Survey 2019 (PDF)
- Girls Attitudes Survey 2018 (PDF)
- Girls' Attitudes Survey 2017 (PDF)
- Girls' Attitudes Survey 2016 (PDF)
- Girls' Attitudes Survey 2015 (PDF)
- Girls' Attitudes Survey 2014 (PDF)
- Girls' Attitudes Survey 2013 (PDF)