Our brand and how to use it
Our brand is much more than a logo. It’s how we look. It’s how we sound. It’s what we do.
It reflects what we believe in and it’s the shortcut to everything we stand for.
We communicate with girls in mind, and our brand will help us offer consistently brilliant experiences to all girls and support the volunteers and staff who make them happen.
These webpages explain how different parts of our brand work together. And how you can bring our brand to life.
Our brand is flexible to respond to the pace at which girls’ lives can change. So we’ll update these pages as our brand evolves over time.