Promotion using social media
Social media provides you with a free and easy way of promoting guiding online
The great thing about social media is its ability to reach so many people so quickly
Your images and messages can be shared by your followers - giving you the power to reach thousands of potential young members and volunteers at the click of a button.
The guidance on this page focuses on Twitter and Facebook - two of the most popular social networking sites in the UK.
Twitter has over 300 million users - and there are over 1.6 billion users active on Facebook each month!
Facebook has many functions. It allows you to have a personal page or 'profile', post updates and share links, add 'friends' and communicate through comments and messages. Facebook also allows users to create 'pages' to advertise a particular thing - for example, a band, company or guiding unit.
You might use a Facebook page to:
- invite supporters to your recruitment event
- post action-packed photos (with permission) from a recent unit meeting
- circulate recruitment materials that your followers can share
- make announcements about exciting local happenings.
Facebook groups are a great way to keep in touch with girls in your unit or guiding friends. When making a group, it's best to keep it 'closed' or 'secret' so that only members of the group can see posts. Read more about staying safe online.
Facebook is for members aged 13 and over, so please do not promote it to girls under the age of 13.
Twitter allows the exchange of brief, frequent messages called ‘tweets’ between users. These messages are posted to a public blog-like area, and sent to your 'followers' - people who subscribe to your tweets.
Tweets can be about anything - but each must be 140 characters or fewer!
You might use Twitter to:
- share pictures (with permission) of your girls at a fun guiding event
- follow and engage with a social action campaign
- make connections with influential figures in your area to get them to promote guiding
- advertise to followers that you're seeking new volunteers
- increase the reach of content from your website - such as blogs and news.
You can follow almost anyone on Twitter! Many celebrities, politicians and journalists tweet on a regular basis - but you can also use Twitter to network in your local area.
If there is a local personality who might be able to boost your recruitment campaign, or shout about guiding in another way, why not follow them and ask them for their support?
Using #hashtags and @replies
Once you've got the hang of tweeting, you can start using #hashtags.
#hashtags allow you to discuss a topic and see who else is talking about it. For example, if you're talking about Being our best - our strategic plan - try putting the hashtag #beingourbest at the end of your tweets. Anyone who clicks on it will see a list of all the tweets that contain #beingourbest - and if people search that hashtag, your tweet will come up.
Here are some hashtags we've used recently to get you started:
Replies and mentions
Using the @ symbol allows you to mention or reply to another Twitter user. For example, if you wanted to reply to something from the main Girlguiding Twitter feed, you'd start your tweet with @Girlguiding. If you want to mention Girlguiding, just put @Girlguiding in the middle of your tweet, or anywhere else it makes sense!
If you start a tweet with @username, only that person and whoever follows them can see your tweet, but if you put @username in the middle of a post, it can be seen by everyone.
For more guidance, visit the Twitter support centre.
Stay safe online
New technologies bring great opportunities, but also new risks for our young members. It’s great to hear your stories and see your photos, but please remember that social networks such as Facebook and Twitter are public sites and any information you share is shared at your own risk.
Get more guidance and tips on how to use social networks safely.
What not to post
Social media accounts that represent guiding at any level should be managed responsibly. Use social media for posting information and announcements about your unit - but avoid sharing:
- political views
- opinions on sensitive topics
- any other inappropriate content.
Design your profile
Make sure your social media profiles look good and are consistent with Girlguiding's brand by following our brand guidelines.