Programme guidelines and clip art

Keen to promote the programme in your area? Learn how to create on brand materials featuring programme images

To make sure that official programme resources can be easily identified, members can’t use the theme icons, theme names or badge images in their own materials. But we do have a range of images and resources available to help you promote the programme in your area.

What images can I use on my own materials?

To help you create exciting materials of your own with a similar look and feel to our programme resources, we have a range of clip art images available. 

Download these zip files for each section, then all the relevant images will be saved to your computer and ready for you to use.

Please do not:

  • alter or distort the images (eg don’t stretch them)
  • change the colour of the images
  • remove or add anything to the images
  • try to recreate similar images

Here are some examples of how the clip art images can be used on your materials.

What other materials are available to support me to explain the programme?

To help you explain the programme we’ve created three posters for each section. They include:

  • An overview of all the badges for each section divided by theme
  • An overview of each of the programme themes
  • An overview of what girls need to do to achieve a Theme award and Gold award.

To add your localised log to these, head to the online design centre and create print-ready versions. You can then send them to a professional printer of your choice or print using your home printer.

What are the programme theme icons and resources?

Theme icons: The programme has six core themes that run throughout all sections. Each theme has its own icon and name. Find out about the themes.

Resources: There are a range of resources available to support the programme including badges, badge books, record books, handbooks, skills builder cards and unit meeting activity cards.

The theme icons and names should not be used on any locally produced materials including communications, websites, social media, resources or training materials.

They show that our programme resources have been through a thorough quality assurance process managed by Girlguiding. So, to make sure our official programme activities and resources are clearly identifiable to our members and reflect this level of quality, the theme icons and names can only be used on materials produced centrally by Girlguiding HQ.

The theme icons and names aren't very useful for promoting Girlguiding externally, as without context and explanation they are hard to understand if you're not part of Girlguiding.

Images of programme badges and resources including section handbooks, badge books, record books, unit meeting activity cards and skills builder cards should not be used in any locally produced materials, communications, websites, resources or training materials.

This is to make sure our official programme activities and resources are clearly identifiable to our members, and to help make communications to external audiences reflect the full programme of activities we offer at Girlguiding.

There are two exceptions: images of programme badges and resources can be used on local online shops to sell our programme materials to members. And GDPR compliant photos of girls achieving badges can be used in communications.

The Queen’s Guide award logo should only be used on resources promoting the Queen’s Guide award. It can’t be used on resources that would imply the content is part of the Queen’s Guide award syllabus.

Unit meeting activity cards and skills builder cards can only be photocopied to give to volunteers or girls in your unit to help run an activity.

They shouldn't be photocopied or scanned to distribute to volunteers outside of your unit.  

Pages from section handbooks, badge books and record book shouldn't be scanned or photocopied.

It’s important that every girl is be able to see the full range of activities and badges available to her and have access to the safety and section-specific information provided in the programme books.

Is your resource on brand?

Check our branding guidelines to make sure your resource, materials or communications have a strong Girlguiding identity and are localised correctly for your area.

Help with branding