Using our programme images, icons and resources

Keen to promote the new programme in your area? Learn how to create on brand materials featuring new programme images

To help you create exciting materials of your own with a similar look and feel to our programme resources, we have a range of clip art images available. 

To make sure that official programme resources can be easily identified, members can’t use the theme icons, theme names or badge images their own materials.

Download the following zip files for each section, then all the relevant images will be saved to your computer and ready for you to use.

Please do not:

  • alter or distort the images (eg don’t stretch them)
  • change the colour of the images
  • remove or add anything to the images
  • try to recreate similar images

We’ll be adding more images over the next year, so please keeping checking when you’re creating new materials.

How to use programme images, icons and resources

As part of the renewal of the Girlguiding programme, new badges, badge books, record books, handbooks, skills builder cards and unit meeting activity cards have been created. 
The programme also has six core themes that run throughout all sections. Each theme has its own icon and name. You can see the theme icons here.

The theme icons on programme resources show that they have been through a thorough quality assurance process managed by Girlguiding. We want to make sure these official programme activities and resources are clearly identifiable to our members so that they reflect this level of quality.

This means the theme icons, theme names, section handbooks, badge books, record books, skills builder cards, unit meeting activity cards and badges should not be used, replicated or recreated on any materials, communications, resources or training materials other than those produced centrally by Girlguiding HQ

Unit meeting activity cards and skills builder cards can be photocopied to give to volunteers or girls in your unit a copy to help run an activity. However pages from section handbooks, badge books and record book shouldn't be photocopied, as we want every girl to be able to see the full range of activities and badges available to her and have access to the safety and section-specific information.


Is your resource on brand?

Check our branding guidelines to make sure your resource, materials or communications have a strong Girlguiding identity and are localised correctly for your area.

Help with branding


A full suite of training resources and e-learning will be available on the new programme, including in-person training materials for Girlguiding trainers.