Make a badge

Everyone loves to get a badge, either for an achievement or as a souvenir of an event. Create your own to generate excitement, reward participation or to raise funds in your area

How to create a bespoke badge

  1. Create your design - the guidelines on this page will ensure you create a badge that is both fun and attractive, while adhering to our identity guidelines and avoiding potential trouble with other organisations.
  2. Order your badge - the easiest way to do this is through Girlguiding's personalised merchandise service. Fill out an order form and send it to [email protected].

If you are ordering your badge from an external supplier, check the design with our branding team. Badges that don't fit the requirements below may need to be recalled - so please follow them carefully.

What should I include?

Girlguiding members can make use of the charity’s trademarked designs on locally produced products. However, in order to protect our image, we need to ensure that these designs are used responsibly. Girlguiding requires that all locally produced badges have three elements on them:

  • the trefoil
  • your unit or area name
  • the name of your event or challenge.

We ask for these so that it is obvious at a glance that a badge has been produced by a particular guiding area rather than being an official Girlguiding badge.

The trefoil must:

  • be used only in Girlguiding blue. Even if your badge is just for one section, you need to use the blue trefoil, not the Promise badge in that section’s colour
  • be used only in its original format. Do not change it in any way or use the elements separately
  • not be used as a pattern or as part of another design or picture
  • not be used upside down or at an angle if at all possible
  • be close to the name of the unit or area producing the badge (see below for examples).

When including your area or unit name, make sure to:

  • include 'Girlguiding' before the area for any district, division or county badge
  • use your full unit name when creating a badge for a specific unit (the word Girlguiding does not need to be used in this instance)
  • create a logo in the online design centre if you need to make a local logo.

Please never use 'Girlguiding' without a local area name - this implies that a badge has been created on a national level and is an official badge.

You also need to include the name of your challenge or event, eg ‘County Camp 2013’ or ‘Woodland Challenge’. It may be tricky to fit all these names onto a small badge, but here are some suggested ways in which it can be done:

Badges produced by more than one unit or area should include both or all unit or area names where possible:

Design dos and don'ts


  • Make sure all three key elements (see section 1) are clear and visible at a glance.
  • Make sure the colours and size of the text used is clear and legible.
  • Make sure the trefoil is in a blank space, where possible.
  • Make use of Girlguiding colours and fonts. These are an important part of Girlguiding’s brand identity. While we do not insist that local areas follow these guidelines when designing badges, if you choose to do so your badge will be instantly recognisable as a guiding item and will help to reinforce the organisation’s identity.


  • Don’t use the trefoil in any other colour than Girlguiding blue.
  • Don’t make the trefoil into a picture or design.
  • Don’t duplicate the trefoil on your design.
  • Don’t remove or change any elements of the trefoil or any Girlguiding logo on your design.
  • Don’t make the trefoil into a different shape.
  • Don’t use other company/partner logos on your design. 

Badges for buildings

When creating badges for buildings, please follow the above guidelines, substituting the event name or challenge name with the building name. The trefoil and local area name must still feature.

Badges for national or international events

Sometimes groups taking part in events organised nationally by Girlguiding may wish to produce badges - for example, for GOLD or a Charity Challenge. Teams will be given specific badge design information that relates to these projects - please don't make one yourself without consulting our marketing team first.

Joint badges with Scouts

If you are producing a badge jointly with a local Scout group or area, follow the rules of both organisations. You can find guidance about the Scouts’ branding on their website.


Other people’s trademarks

If your challenge or event has a theme, you may want to create a badge that ties in with this. However, you need to be careful if your theme involves any images or logos that are owned or trademarked by other organisations. For example, if you are running a Disney-themed camp or a technology challenge you might want a badge featuring Mickey Mouse or the Apple logo, both of which are protected trademarks.

By including copyrighted images, you run the risk of being sued. Please follow our guidelines on how to check copyright, and make sure to get permission for any images you do use.

Involving your girls

If you ask girls to design badges, perhaps as a competition, please make sure they include all Girlguiding’s required elements in their designs. It may help to give them a template to work with. This will avoid disappointment later on if designs have to be altered.