Complain about something in the media

If you've seen a specific misrepresentation of girls or women in the media, here's how you can complain

Media and advertising play a vital role in raising awareness about the issues affecting girls today - so it's important they get it right

Why complain?

The media can amplify girls' voices and change perceptions. However, we know that bad reporting and gender stereotyping can have a significantly negative effect on girls, lower their confidence and make everyday life harder for them.

Through the Girls Matter campaign, you told us that changing media representations of girls and young women for the better is a priority for you. One way to make a difference is to make a complaint if you've seen or heard something in the media that negatively stereotypes people, or that you find offensive.

How to complain?

Complain about advertising

The Advertising Standards Authority is the independent regulator for advertising across print and broadcast media. If you'd like to complain about something you've seen in an advert, contact them directly. 

Contact the ASA

Complain about newspapers and magazines

If you've seen something in print or online that you'd like to complain about, first of all contact the publication directly. Be specific about the issue date, page and article you're referring to. The publication's website is the best place to find their contact details. Ensure you keep a hard copy of the publication if possible, or a photo of the piece.

If it takes more than a week for them to get back to you, or if you feel their response isn't satisfactory, you can complain to the Independent Press Standards Organisation (IPSO). IPSO is the independent regulator for the newspaper and magazine industry in the UK. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press. Send them a copy of the article you're referring to and be clear about you concerns.

Contact IPSO

Complain about television and radio

If you'd like to complain about something on broadcast media, first contact the channel or outlet directly. The broadcaster's website is the best place to find details of how to complain. Ofcom regulates the TV and radio sectors in the UK and should be your next port of call.

Contact Ofcom