How to use our brand

We need to communicate what we do and why it’s amazing, in a clear and effective way. Our brand identity helps us to do this

Our members know what makes guiding special - but we want to grow and let more people know about our brilliant charity

A strong brand and visual identity help us to do this - so that external audiences understand who we are and what we do.

Our brand covers everything from the colours we use in our resources, to the words we use when we talk about guiding. On these pages, we have put together some simple guidelines to help you use our branding effectively in your local area. However, if you are working with a professional designer, you may want to download a full copy of our identity guidelines, which give more technical guidance on how to brand Girlguiding resources.

Likewise, if you are writing a long-form resource, you may want to download our full tone of voice guidelines, which cover everything from punctuation to guiding terminology.