Our key messages

Everything you need to know to make an impact when you talk about Girlguiding

Talking about guiding is great but our message is more powerful when we talk together

Thousands of us talk about Girlguiding every single day - at work, at the gym, on evenings out or at the school gates. And what we say is incredibly powerful. It plays a vital role in raising awareness about what we do for girls, and it helps us to grow.

Having the biggest impact relies on us all saying the same things. That's why it's so important to think about what we say.

Our 4 key messages

These principles are at the heart of what makes Girlguiding so special. That's why it's important to include one of our key messages in everything you say or write about guiding.

  1. We are for all girls.
  2. We give girls their own space.
  3. We give girls a voice.
  4. We change as the lives of girls change.

The most powerful way that you can talk about these messages is in relation to your own experiences. How does your role support girls in these ways and what positive impact have you seen for the girls you know? Can you relate personally to one of the messages in particular and do you have real world examples to bring it to life?

Put our key messages in writing

Use this paragraph whenever you write about our work and make the words relevant to your topic. You might find certain sentences or extracts to be particularly useful or you can use it full.

Girlguiding is the leading charity for girls and young women in the UK, with over 320,000 members.

Thanks to the dedication and support of over 80,000 amazing volunteers, we are active in every part of the UK, giving girls and young women a space where they can be themselves, have fun, build brilliant friendships, gain valuable life skills and make a positive difference to their lives and their communities.

We build girls’ confidence and raise their aspirations. We give them the chance to discover their full potential and encourage them to be a powerful force for good. We give them a space to have fun. We run Rainbows (5–7 years), Brownies (7–10 years), Guides (10–14 years) and Rangers (14–18 years).

Shout out about us

This resource has advice on using our key messages next time you're out meeting potential members.