Uniform redesign - what’s next?

More information about the design and production process of our new range

Here's what we've already done and what's to come next.

The process so far

Meeting the design team

The team at HemingwayDesign came to one of our all member calls, so they could talk about the design process and answer questions from members. You can watch the recording on our YouTube channel.

Finding out what members want

We started designing the new uniform in March 2024, working with HemingwayDesign to launch new activities so that members and girls could tell us what they wanted. They were designed so that they could be done together as a unit, or at home individually – in the end we heard from over 55,000 members.

The opportunity to send us your responses to these activities has now closed, but they’re still available to look at.

Uniform redesign activities

We co-designed these activities with HemingwayDesign so that every member could tell us what they wanted from the new uniform. It was really important to us that as many as members as possible had the opportunity to feed into the design process. Because of this, we made specific activities for young leaders and leaders, in addition to all our sections.

The opportunity to send us your responses to these activities has now closed. We're keeping them available here for you to look at as part of an open, transparent design process. We want everyone to be able to see how the designs evolved and developed in response to your feedback.

More about the activities

The designs you can see featured here aren't the final versions. This was our starting point based on feedback and research we'd done so far. As well as voting on the designs included here, members could send us their own design ideas using the illustrations provided in the second half of the activity. And we asked lots of questions about likes, dislikes, preferences and needs in the survey we ran alongside these activities.

We hadn't chosen the full range of garments at this point. We used a hoodie in these examples because our members told us that it's important to have something comfortable and warm, and a hoodie is a good option for this. When we made the activities, we thought it was likely that the range will include a hoodie, but no decisions had been made.

Whether you did an activity, or completed one of our surveys - thank you! We've loved seeing all your amazing design ideas. By taking part, you did your bit to help us make sure our uniform is co-designed with as many of our members as possible, and is something everyone feels proud and happy to wear.

Here's a message from Kate, uniform designer at HemingwayDesign, to say a big thank you on behalf of the design team.

Focus groups

The team have also been holding focus groups with members from under-represented backgrounds in guiding, as well as non-members and industry experts, to help us get detailed understanding of what was wanted from uniform.

We ran focus groups and design exploration sessions with:

Experts on fashion, sustainability, inclusion and healthcare (including our volunteer inclusion advisers) to help us design the uniform inclusively and sustainably.
Non-members, including girls of all ages and parents, to help us understand how uniform can help us grow and appeal to new people.
Religious units, to help us understand what girls of faith want from the uniform.
Parents of girls in guiding.
Current Rangers and young leaders.
Staff volunteers.
The chief guide team.

Visiting countries and regions

It was important to us that our design team was able to get out and about and meet different units, and talk to them about uniform. Several of our countries and regions very kindly volunteered to host us at their events or unit meetings to run ‘Dream designs’ workshops. Featuring boxes full of clothes, fabric, accessories, ribbons, buttons and more, these workshops allowed girls to get hands on with the design process, and come up with their own creations.

Our goal was to help everyone who took part understand what you have to think about when designing clothes, and to inspire the next generation of designers. And of course, it was a joy for the team to chat to volunteers and girls directly about what they think of our uniform, and what they want from the new version.

What happens next

The team have been hard at work creating a uniform that meets our design principles, and delivers on what members want. Every decision, even down to the smallest stitch, has been carefully balanced and considered. We’re now at the point where most of the designing work is done, and we’re very grateful to our members and the team at HemingwayDesign for getting us get to this point.

2024-2025 - getting everything ready

There are still things to sort out before the uniform goes into production next year, ready for a 2026 launch. This is the point in the process where we create ‘tech packs’ for each garment in the range. This acts as a blueprint that will be used by manufacturers to make the final product, and it helps us figure out important practical things like sizing and fit. It's likely that during this process, some things in the designs will change.

From the beginning, we also wanted to use this redesign as an opportunity to improve our manufacturing process to be more sustainable. We’re still exploring this, but you can expect to hear a lot more from us about what we’re doing soon.

We’re also mindful that the moment we announce our new uniform is a big opportunity to show the world who we are, and recruit more girls and volunteers. To make sure our big reveal gets as much press coverage and excitement as possible, and because of how long the production process takes, we’re keeping the designs confidential for a while longer. We won’t be sharing the designs for our sections until the uniform is launched in 2026. But there will still be lots to tell and show you!

And in the meantime you can get an idea of how the designs are taking shape by reading some of the pieces we’ve already published:

2026 - launch year!

We’re getting the uniform ready to buy in June 2026, so we’ll be busy getting everything ready and delivering stock to our amazing network of volunteer shops all over the country. You’ll hear more from us about what launch could look like soon – we’re really keen to work together with our countries and regions , and involve as many areas of guiding as possible.

We know how much our uniform matters to our members and how important it is to get this right. Throughout our long history, our uniforms have changed as we've adapted as an organisation. We're very proud of that history, and our natural ability to embrace change as what's important to girls continues to evolve.

We hope you're excited to see what's next!