Fundraising policy

Our fundraisers make a world of difference

Statement of purpose

As fundraisers for Girlguiding you help us give more girls the chance to learn skills, make friends, have adventures and grow in confidence. Without you we simply couldn’t do this - your hard work and positive attitude is incredibly important.

So we want to help you as much as we possibly can.

This policy explains how Girlguiding approaches fundraising, and it also gives sources of help and guidance about how to fundraise. It’s for everyone - staff and volunteers - who fundraise for Girlguiding and other charities.

There are lots of ways to raise funds for all guiding groups - from holding events to partnering with companies. And there are so many people who would love to make a contribution to Girlguiding - your community, your local businesses, your family and friends.

To help you, we’ve created a Fundraising Toolkit with the resources you need to make your fundraising successful, along with advice and practical tips. This has been developed in line with the Code of Fundraising Practice which outlines the standards expected of all charitable fundraising across the UK. The Code is underpinned by the Fundraising Promise which stipulates that all fundraising must be legal, open, honest and respectful.

Relevant legislation

Fundraising practise must follow the fundraising provisions of the Charities Acts and other relevant legislation, and local government by-laws. Fundraising is regulated by the Fundraising Regulator which holds the Code of Fundraising Practice for the UK. The Fundraising Regulator is there to ensure that all fundraising is legal, open, honest and accountable.

Fundraising for Girlguiding will make a big difference to the lives of girls and young women. If you have any questions about fundraising or would like some advice then get in touch with the fundraising team at Girlguiding HQ who will be happy to help.

What is The Code of Fundraising Practice?

The Code of Fundraising Practice outlines the standards expected of all charitable fundraising organisations across the UK. It includes information about key principles and behaviours as well as clear standards for each different area of fundraising: for example collections, events and trust fundraising.

To make sure you comply with this in your fundraising you must read the policy section:  What are Girlguiding expectations?


‘Code of Fundraising Practice’ – means the mandatory standards set out by the Fundraising Regulator.

‘Fundraising’ - means the seeking of financial support for Girlguiding as a charity or raising funds for other charities. Fundraising covers things big and small - from raising £50 from a tombola to getting a £5k grant, and everything in between. You can find more definitions of the different types of fundraising in the Fundraising Toolkit.

‘Fundraising promise’ – means a commitment made to donors and the public by fundraising organisations who register with the Fundraising Regulator, to ensure their fundraising is legal, open, honest and respectful.

‘Fundraising Regulator’ – means the independent regulator of charitable fundraising.

‘Girlguiding’ – means the Guide Association (registered charity no.306016) and all local units, countries, regions, counties, divisions and districts.

‘HQ’ – means the headquarters of Girlguiding.

‘Institute of Fundraising’ – means the professional membership body for UK fundraising.

Girlguiding’s policy

What is our approach?

We are committed to responsible fundraising practices. We are registered with the Fundraising Regulator and have signed up to the fundraising promise which means our fundraising activity will always be legal, open, honest and respectful.

When does this policy apply?

This policy applies when any fundraising activity is undertaken by staff or volunteers to raise funds for Girlguiding or for other charities as part of Girlguiding activity.

What are Girlguiding’s expectations?

We expect all fundraising activity to follow the Code of Fundraising practice. We have developed the fundraising toolkit to give you advice and practical tips to make the most of your fundraising. You must use this toolkit, and follow its guidance. By doing this you will know firstly, that you are complying with the Code of Fundraising practice and secondly, that you are meeting Girlguiding expectations.

The Code of Practice may be updated or amended from time to time. We will always endeavour to update the toolkit to reflect this. However, where the update is in progress you will see a comment on the toolkit advising you that this section needs updating. You should refer to the relevant Code of Practice for guidance or contact HQ

Fundraisers must also keep and maintain accurate financial records. This allows for transparency, continuity and succession planning. You can find more information about record keeping in the unit finances section.

Where else can I go for help?

You can find more information about fundraising for Girlguiding in the Fundraising Toolkit.

You can also contact the fundraising team at HQ on 020 7834 6242 or by email at [email protected]. And you can get further guidance from the Institute of Fundraising.

What should I do if someone has a complaint about fundraising?

It is our aim for all those donating to Girlguiding to have an extremely positive experience. However we recognise that there may be times when supporters are not happy with their experience. If this is the case then complaints should be reported in line with the complaints policy.

What should I do if I have a serious concern regarding Girlguiding’s fundraising practice?

If a member of staff or volunteer has a serious concern about Girlguiding’s fundraising practice then they should bring it to the attention of Girlguiding in-line with the Whilstleblowing policy.