Creating a growth plan
Looking to strengthen and grow guiding in your local area? Create a growth plan to get started
Why create a growth plan?
We want more girls to benefit from guiding, and making a plan for growth is a sure way to see that happen.
Sometimes recruitment can feel like firefighting – filling a gap here, saving a unit from closing there – but creating a growth plan is all about making sure guiding in your area stays strong and healthy without any surprises. Plus it will put you in a position to keep growing, and then you’ll see more and more girls earning badges, trying out adventurous activities and having the time of their lives.
We’ve created a handy booklet and supporting tools to help you and your local team – whether at unit, District, Division or County – to plan for growth. You can use them to:
- work out exactly how many girls and volunteers you need
- identify where in your local area you need to recruit
- predict when you might need more volunteers
- decide what actions you need to take to strengthen and grow membership in your area
- work as a team on recruitment and retention of young members and volunteers.
Talk to your Commissioner to find out if there are any wider plans to grow membership in your area and if they can help you.
Start with our guide ‘Our plan for membership growth and retention’
Give the booklet a read. You can then use the most relevant parts to start a discussion at your area meeting. You could also use it to work with your local unit teams, as well as with wider volunteers who support growth and retention, for example, those who manage enquiries, develop local training programmes or do local press and marketing work.
Get the data you need
Using membership numbers will help you plan for growth and use these resources. You can get most data through Go! and Join Us – find out how to run reports.
Don’t forget your own local knowledge is invaluable too, use that as well as data from Go!
Tell us about your growth plan
We would love to hear about your plans – please tweet us @GrowingGuiding with what you’re up to.
Growing Guiding Co-ordinator for Chislehurst Division
Don’t be scared by data – use it. It was from our Join Us data that we knew we had really long waiting-to-join lists for Rainbows throughout the Division, so our campaign focused on recruiting the volunteers we needed to open more Rainbow units.