Using images and video

Planning to photograph an event or create your own promotional video? Read our guidelines first

Portraying our Girlguiding identity extends beyond our message, logos and colours

Our brand identity is also represented through the imagery we use in illustrations, photography and film.

Taking photos

If you're keen on taking photos yourself, it's important to plan ahead and make sure your images capture the essence of our charity. The below brief should be provided to all those planning to take pictures for Girlguiding, whether at a one-off event or a professional photoshoot.

Image style

The images we use to represent what we do should show real life, people and natural situations in a positive, dynamic and impactful way. Images should:

  • feel observed rather than staged
  • be cropped in ways that increase their impact
  • have a focus to draw the audience’s attention
  • be uncluttered and show activities that are clearly identifiable
  • convey emotions, atmosphere and engage the audience
  • where possible, be relevant and add value by showing the breadth of Girlguiding as a UK-wide movement.

Our images need to reflect the diversity of our membership and show people from different regions, of all ages and ethnic backgrounds, and include people with disabilities.

Image format

Images should always be provided for print at 300dpi. When commissioning new images, consider the format (landscape or portrait) of the image and its end use.

Permissions and usage

When photographing children and young people under the age of 18, written consent is needed from their parent or carer. Ask the girls as well for their permission when taking photos of them.

Make sure to follow our Digital safeguarding policy when sharing images online.

When commissioning photography, please ensure that you negotiate as broad a usage right with the photographer as possible.

And finally, consider:

  • where am I using the image?
  • what is the most appropriate format (landscape or portrait) for the image’s end use?
  • how long do I want to use the image for and have I negotiated the appropriate usage right with the photographer?
  • have I acquired written permissions from the parents/carers of the girls?

Choosing images

Our images should show girls engaged in activities in natural, real situations that represent positive behaviour and relationships. This section provides a brief explanation of how to select the best photos from a selection.

  • Do pick pictures of girls together.
  • Do make sure the girls are engaged in positive activities with one another.
  • Do focus on the key activity if selecting a picture of a large group.
  • Do crop into images of groups of girls to show detail.
  • Do take note of how backgrounds may affect your message, such as churches (Christian), brick wall (urban) and so on.
  • Do ensure people at the back of group shots aren’t pulling faces.
  • Don’t show girls on their own looking isolated.
  • Don’t always show girls looking at the camera – girls engaged with one another in activity feels less posed and more natural.

Shooting video

We want all of our media to reflect the fun girls have when guiding. When filming for us, following these tips will help increase the chance of your footage being used in one of our films. When creating your own videos, these tips will help you to capture the best possible footage.

  1. Choose your subject matter carefully - we want to show off the best bits of guiding – whether that’s travel, adventure, friendship, discovery or fun. Try to reflect these best themes when choosing your subject matter. What activities or events might interest someone who doesn’t know anything about guiding?
  2. Try to keep your shots as short as possible - long streams of footage can take a lot of time to go through at the editing stage. Aim to keep your filming concise and do not record each shot for longer than necessary.
  3. Film in landscape - if you are using a smartphone to film on, it is an absolute must to record in landscape rather than portrait.
  4. Film your environment - it’s important to give the audience context of where you are. If the surroundings are particularly spectacular, makes sure you get them on camera!
  5. Lighting is key - sometimes great visual things happen on the spur of the moment and you won't have time to consider lighting. But when you do have this luxury, take some time in deciding where the best light is. In general, natural light tends to look better than artificial lighting. Also watch out for backlighting. This is when the subject is silhouetted due to a light source from behind. The sun is usually the biggest culprit of this! 
  6. Check your audio - play your clips back to check that the audio is clear. Avoid filming near any background music, as this can be problematic at the editing stage. If you cannot get away from external noise, make sure the source of that noise is in the shot - so it makes sense to the audience.
  7. Avoid too much shake on the camera - keep the camera on a tripod as much as possible. Once the camera is on the tripod, be wary of knocking the tripod legs.
  8. Keep the language clear and clean - avoid guiding jargon, swearing and too many slang terms.
  9. Make it fun - if you have enough time, try and be as creative as possible with your filming. Enjoy yourself!