Girlguiding and legal and general partner to encourage girls to become financially savvy

28 May 2018

New Saver badge for Guides to be revealed as part of Girlguiding’s new revolutionised programme in the summer 

Girlguiding is partnering with Legal and General to transform the way young women think about their finances. The partnership aims to encourage financial responsibility and help girls save.

A new Saver badge for Guides

The partnership will see Legal and General sponsor the new Saver badge for Guides (10-14 year olds) as part of the charity’s new exciting programme of badges and activities launching this summer.

The new badge, which will be available to 105,000 Guides, encourages girls to think about how they can save time and money to be able to do the things that matter to them the most.

Badge activities will help girls to understand responsible spending and money management. In addition, they will be challenged to think about the benefits of other types of saving, such as minimising waste and energy consumption to reduce their impact on the environment.

Girls are asked to see how they could better manage their busy schedules to include more of the things they really love to do, such as spending time with friends and family or learning a new skill they have always wanted to.

As part of the five year partnership, Girlguiding and Legal and General aim to make saving more accessible by providing girls with the skills and understanding to feel confident in managing personal finances and making financial decisions – however big or small.

This comes after Girlguiding’s Girls’ Attitudes Survey 2016 found:

  • 34% of girls 11-16 and 53% of girls 17-21 say that being able to afford a home is one of their biggest fears for their future.
  • 53% of girls 17-21 say that having to pay university fees were one of their biggest fears for their future.
It is very exciting for Girlguiding to be partnering with Legal and General to empower girls with the financial skills and knowledge needed for their futures. The introduction of the new Saver badge for Guides, which will fit within the ‘Skills for my future’ theme in the new programme, will provide girls with a fun opportunity to learn more about saving time, money and resources. - Jess Bond, Lead Volunteer for Girlguiding’s new programme
Learning how to manage money isn’t something that is taught in school like other subjects are, and so often it’s not until you get your first job or start university that you learn about budgeting and saving. The new Saver badge will be a great opportunity for girls to learn more about saving for the future and become financially savvy. - Girlguiding Advocate, Adeola Gbakinro, 21
I loved my time as a Brownie and recognise now that the experience really helped me to grow in confidence as I learned new skills. I’m delighted that Legal and General is now sponsoring the new Saver badge, encouraging Guides to develop their understanding of money and other resources. We’re really looking forward to developing a long term partnership with Girlguiding and will be announcing additional activities together over coming months, designed to further girls' financial capability and entrepreneurship. - Helena Morrissey, Legal & General Investment Management’s Head of Personal Investing

Girlguiding’s new revolutionised programme due to be revealed in the summer, will see the biggest ever overhaul of what girls do in Girlguiding. Thousands of girls will benefit from the revised programme that will equip them with all the skills and experiences they will need to thrive, succeed, make change and be happy in the modern world.

The new Girlguiding badges and activities will be organised around six themes, Skills for my Future, Have Adventures, Be Well, Know Myself, Express Myself and Take Action, expanding girls’ choices and equipping them with more skills and knowledge they can utilise now and in the future.