Girlguiding’s Advocates respond to news size zero models will be banned by some fashion houses

6th September 2017

Girlguiding’s Advocates have responded to the news that size zero models will be banned by some fashion houses.

Girlguiding Advocate Liddy said:

“I welcome the news that these major fashion houses have decided to stop using size zero models and girls under 16 to promote their clothing. In today's world, many people feel pressure to look a certain way and adhere to unrealistic beauty standards. It may only be a baby-step, but it's a step in the right direction to show that being young and thin shouldn't be the only way to be beautiful. 
“I hope that the move will encourage other brands to follow suit in showing different body sizes and therefore promoting a healthier body image. I also think there needs to be better representation across the board - particularly of BAME women, LGBT+ women and disabled women - not only in fashion but also in the media and other industries more generally, to move away from harmful body ideals and the pressure of the "perfect" look.”

Research from Girlguiding’s 2016 Girls’ Attitudes Survey found:

  • 72% of girls aged 11-21 feel ashamed about how they look
  • 78% of girls aged 11-21 feel they should lose weight (55% feel this most of the time)
  • 53% of girls aged 11-21 say people make them feel how they look is the most important thing about them