Our route for The Senior Section rebrand

We’re taking a new route to rebrand The Senior Section – and you can join the expedition

A new look and feel for The Senior Section

We’re transforming The Senior Section and 14 to 18 year olds are going to get a new programme and identity.

You’ve already told us lots about what you would like and now we’d like to build on that feedback, and work together to create a brand that we’ll all be proud to be part of.

Read our blog to find out what we’ve done so far.

We’ve mapped each of our next steps towards the new ‘look and feel’ below and will update this page as we progress so you can see the new brand come to life.

1. Picking our colours

In May, thousands of members (aged 12 – 25) and The Senior Section volunteers took part in an online survey to choose the new colours for the soon to be transformed section. The results are in and we’re happy to announce our classic combination of teal and grey will continue to be the brand colours for the new section.

We are also pleased to share the results of each of the colour options included in the survey below.


2. Finding a name

In early June, we worked with a brand consultant, the Lead Volunteer for Youth Participation, and a Council member, to develop a workshop that we ran at a handful of Guide and Senior Section units. We asked girls what's important for everyone to think about when naming the soon-to-be-transformed section.

Based on what they told us we asked all members to send us any suggestions they have for names, and over 1800 members got involved.

In July, we invited the young members (aged 12 to 18) who were involved in the January creative workshop to help us shortlist preferred names.

During August, these names were reviewed by our legal team to check that we are likely to be successful with any trademark application.

In September, we sent a survey to 12 to 14 year old Guides (via parents), members of The Senior Section, Senior Section volunteers and non-members between 12-18 years old, asking them to help us select their favourite name. 

Over 8,000 members had their say and we’re excited to reveal that the most popular name and the name over 65% of members told us they would be proud to be called is Rangers.

3. Logo and uniform

In January 2018 we’ll share the logo for the new section based on the colours and name you’ve chosen as well as the wider Girlguiding brand.

We’ll also launch a uniform competition and invite 12 to 18 year olds to help us design new uniforms.

The winning uniform designs will be ready to be revealed in October 2018 and available to purchase from July 2019. Other than standard updates, which we occasionally make to all our uniforms, the other section and Leader uniforms will be staying the same and are available for purchase as usual.

What will be available for 18 – 25 year olds?

Young women of this age represent the future of our organisation which is why we want to support them to transition from their great experiences  through each section, to become strong independent women, to inspire the next generation of girls and young women.

We’re at the early stages of developing our new offer for 18 to 25 year olds by bringing together the amazing opportunities available to them - including how we can provide a consistent level of support for participating in awards and qualifications that suits every members differing needs.

We’ll share updates as soon as we have them – keep an eye on the Our journey pages – and YeSS or Discover, grow newsletters to see all the latest news.

Keep checking this page to see all the latest news on the rebrand.