Design a poster

Posters and flyers are a great way to get your message out there - whether you're advertising a fundraising event or trying to recruit more girls

Promote Girlguiding in your local area

The online design centre provides ready-made, customisable designs for marketing and recruitment materials, and is totally free to use. Materials include A4 and A3 posters for each section as well as volunteer and student recruitment posters.

Posters and other recruitment materials can also be ordered for free (plus postage and packaging) from our online shop.

If you need to create something more bespoke, the following guidelines will help you to create materials that are high quality and on-brand.

Designing your poster

If possible, it's best to create your poster using design software such as Photoshop, or Gnu Image Manipulation Programme (GIMP) which is open source and free to download. Design software will give you more control over the images, colours and layout of your design.

However, even if you are creating your design in a Word document, there are some key things to remember. 

  • Use your local logo correctly - make sure you use a properly localised logo which points in to the centre of your poster. This will help people to recognise that you're a part of Girlguiding. For more information visit our page on using our logo.
  • Colours and fonts - make sure you use the right colours and fonts on your material. Girlguiding fonts and colours (and how to use them) are explained on our colours and fonts page.
  • Use great images - Pictures are brilliant at communicating the guiding experience and engaging people from afar. You can download some great guiding images from the onlien design centre and read more about what kind of images to use on our branding pages.
  • Keep it short and simple - both posters are flyers should be big on visual content with minimal writing. Avoid paragraphs of information. Focus on the key messages you want to get across, and don't get bogged down in the details. Check out our writing guidelines for more information.
  • A call to action - posters and flyers should have a clear call to action which is very visible and easy to follow. For example, if your flyer is for an event, ask the reader to join you and provide them with the time and location of the event so they can do so easily.
  • Put supporting information online - if you are tempted to include every little bit of information, consider putting it online with a signpost to your website on the resource. This way, you can focus the reader's attention on the important bits, and let them look up the nitty gritty only if they need to.
  • Leave margins - if your flyer or poster is to be printed, you will need to leave text-free space around the edges of the document. This is so that when you send your design to a printer, their guillotines don't accidentally cut into important information. For all posters and flyers, you want to leave about 10% of the page empty around the edges to allow for this.

If you're using design software, make sure you create a new file that is 300dpi - as well as being the right size for your material. This will prevent your design from becoming distorted when you go to print.

Exporting a design

Once you've created your design, it's time to print it.

  • If you're working in Word or another document program, export your file as a pdf.
  • If you're using design software, export your file as a pdf or eps file. Make sure you select the highest quality possible when saving - the software should prompt you to do this.
  • If you're only planning on sharing your poster online, you can export it as a jpeg, which is a much smaller file. This will make it easier to share on social media and by email.