Create a publication

Everything you need to know about project-managing the creation of a publication

Thinking about making a new resource?

Whatever your role, there may be times when you want to create a local publication - from recruitment tools and promotional leaflets to publications for a specific event. However, before you make a resource of your own, take the time to check what is already available.

You will find a large variety of publication templates on the online design centre (ODC) to help you create local guiding publications. These include recruitment toolkits for every section, stationery items, marketing materials and fundraising toolkits. The ODC allows you to personalise these materials for your local needs.

If the publication that you want to produce doesn't already exist and is not available on the ODC, you may decide to create your own. These guidelines have been developed to support you through the publication process and help you to create items that look professional, support our brand and help to show off a strong, consistent identity.


Like any project you undertake for guiding, creating any publication requires planning and research. Before committing to producing a publication, we advise you to consider the following questions.

  • What are the aims of this publication?
  • Do you have enough time to produce the publication by the required date?
  • Have you put together a working schedule? Establish timescales with those working on the project.
  • Who needs to be consulted on this publication - who needs to sign it off?
  • What will the publication cover? Make sure to relate this back to your aims.
  • Who will write and review the content?
  • What will the final publication look like? Consider size, design and how many you need to print.
  • Who will design the publication - do you need someone to produce illustrations or take photos?
  • How will be publication be distributed?

Developing your content

Good writing and consistent style help to reinforce our professional image and identity.

As writing is the backbone of your publication, it’s worth working carefully on it. Here are some steps you'll need to take to make sure your content is up to scratch.

  1. Decide on your aims - what are you trying to say? Relate your content back to your aims to avoid including unnecessary or irrelevant information.
  2. Plan out your structure - decide on the structure of your publication first. For long-form publications, this may include headings and what will be discussed underneath them.
  3. Follow our writing guidelines - make sure you're talking about Girlguiding in the right way.
  4. Keep it short and simple - use short sentences, plain language and avoid jargon.
  5. Know your media - use simplified language for posters, postcards, flyers, websites, e-newsletters – and for children. Use lengthier sentences for books, reports and press releases.
  6. Proofread - it's hard to edit your own work, so make sure you have someone assigned to proofread your final draft. This person can check for facts, clarity, if your grammar and spelling are correct and whether you have followed our style and writing guides.

Designing your publication

Having a strong, consistent visual identity and brand is important to any organisation. The logos, colours, images and fonts that we use to represent Girlguiding are part of our identity and act as the external representation of our organisation. This branding helps to express to external audiences who we are and what we do.

Make sure you visit our pages on how to use our brand to ensure your publication is consistent with our organisational identity. Here are the key things to remember. 

  1. Fonts - the Girlguiding font is Trebuchet MS.
  2. Logos - make sure you're using the Girlguiging logo correctly. If you need to create your own logo, you can use the online design centre.
  3. Colours - design elements using the Girlguiding colour palette.
  4. Images - follow our guidelines on using photos.