Let's celebrate - new holiday badges coming to our shop

Check out our new series of badges to celebrate holidays throughout the year.

19 March 2020

We’ll be celebrating Easter, Eid, Diwali, Hanukkah and Chinese New Year with a new range of badges launching through 2020.

These bright and sparkly badges represent significant celebrations from different traditions and religions. They’re a great way to mark the occasion and talk to girls about these holidays.

Our Easter badge is on sale now, and Eid will be the next badge we launch. The rest of the series will be released through the year, arriving in time for the holiday they represent.

Ways to celebrate

Although units aren't meeting at the moment and we encourage all our members to follow the government advice around Coronavirus (Covid-19), we know you might want to explore these holidays later in the year. Here's some tips for when we're able to meet and celebrate:

  • Don’t worry if it’s not a holiday you’re familiar with or celebrate yourself – ask girls in your unit if it’s a holiday for them or their families and see if they’d like to share how they celebrate.
  • Look out for groups in your community that might be running events around these dates – get in touch and see if you can go along or invite them to come and talk  about how they celebrate. This would be a great way to learn more about festivals that aren’t a part of your own tradition.
  • Food often plays a big part in festivals and celebrations – talk to the girls in your unit who celebrate the occasion about the foods that are special to them and share some favourite family recipes.
  • And of course – pick up some of our brilliant new badges!

Remember it’s important to take care when talking to your unit about culture and religion – not everyone will have the same experiences and traditions. Check our advice on including all beliefs and none in guiding

The badges

Over time we'll be releasing badges for all these occasions:



Easter is a Christian festival that marks the resurrection of Jesus. Easter Sunday is the last day of Holy Week, which includes Palm Sunday, Maundy Thursday and Good Friday. This year Easter Sunday falls on the 12 April. 

Our warehouse has reopened with limited staff and extra safety measures. Our priority will be processing the backlog of orders and getting your guiding products out to you as soon and as safely as we can. Find out more about Easter celebrations.



Eid is an Arabic word that translates as festival or celebration. There are 2 festivals of Eid. Muslims celebrate Eid ul-Fitr over three days at the end of Ramadan – a holy month. Eid ul-Adha takes place in the final month of the Islamic lunar calendar.

The Eid badge is now available in our online shopFind out about the two Eid festivals. 

Coming soon

Diwali is a Hindu festival known as the festival of lights, celebrating the triumph of light over darkness.. It’s a festival with celebrations that include firework displays and giving gifts. This year Diwali will be on the 14 November.

Find out more about the story of Diwali. Our Diwali badge will be available from September.

Hanukkah is a Jewish festival, celebrating a miracle that happened over 2,000 years ago. It lasts for 8 days and this year begins on 10 December. Hanukkah is celebrated with the lighting of a 9-branched candle stick called a Hanukiah.

Find out more about Hanukkah. This badge will launch in October.

Chinese New Year marks the start of the lunar new year – a lunar calendar has months that follow the cycles of the moon. Chinese New Year is also known as the Spring Festival. In Chinese tradition each year is named after one of 12 animals that feature in the Chinese Zodiac. 2020 is a year of the rat and 2021 will be year of the Ox.

Find out more about Chinese New Year. Our Chinese New Year badge will go on sale in January 2021.

And don’t forget – later in the year our Christmas designs, including a badge and a bauble, will go on sale.