It’s competition time - can you design a winning badge?

Say thank you to the key workers supporting us through Covid-19 with a brand-new badge design

07 May 2020

It’s been a bit of a strange year so far, hasn’t it? We’ve been asked to stay inside and away from lots of people to save lives and protect our healthcare services.

There are lots of people that are making sure we still have all the services we need to keep safe during this time.

Girlguiding want to say a huge thank you to all key workers and volunteers during Covid-19, and what better way to show our thanks than an amazing new badge. Not only that – but one designed by you!

We’re running a competition for all young members – from Rainbows to Rangers and young leaders, to design a brand-new badge. And we’re going to donate 50% of the profits made from this badge to the NHS Charities Together Covid-19 Urgent Appeal, which is supporting the amazing healthcare workers and volunteers during this time.

How to get started with your design

Before you start designing, read the badge creation guidelines and need-to-knows below, so you can make sure your new badge ticks all the boxes! Then follow these steps to create your very own badge design.

What you’ll need:

  • Paper
  • Colouring pencils or felt tips
  • Badge template (optional)
  • A design program like Microsoft Paint (optional)
  • Internet access (optional)

The aim of this new badge design is to show our appreciation for key workers, celebrate our communities and thank everyone who has helped us in this difficult time. We want the badge to make people smile. Remember this when creating your badge design.

  • Step 1 - Before a designer puts pen to paper, they think about what impact they want their design to have – think about what emotions and feelings you want people to have when looking at your badge. Note down your ideas.

Top tip - Why not start by taking a look at the badges you already have or ones online from all over the world?

  • Step 2 - Thinking about your ideas from step 1, what could your badge look like? Do you want any writing on it, a picture design or both? Sketch out some of your ideas.
  • Step 3 - Now you’ve got your design ideas - design a couple of different badges. Compare them to each other - which one do you like best or do you want to combine two of them into a new design.
  • Step 4 - A designer always asks for comments and feedback on their new designs – so why not ask a family member or friend to give their thoughts about your design ideas. Do you agree? Is there anything from the feedback you want to add in or change about your badge design? It’s totally up to you – it’s your design.

Top tip - You can print off the template to help you design your badge, or just grab some paper and draw a round badge outline.

  • Step 5 – Now you’ve chosen your favourite design, create the same design a couple of times using different colour combinations to see what you like best.
  • Step 6 – Now it’s time to create your final design. You can add notes to your design if you want, to show the judging panel why you chose to include the different aspects of your badge.
  • Step 7 – Give your design a final check over, take a photo or scan it in and send your design to us at [email protected] before the 17 May 2020. 

We can’t wait to see all your designs!

How will the competition work?

The competition will run from 7 May until 17 May 2020.

Once your design is ready, send it through to us at [email protected] - include your first name and section (Rainbows, Brownies, Guides, Rangers or young leader) in your email. If you are under the age of 14, the email must be sent by an adult such as your parent, guardian or leader.

There will be a shortlisting process which will then be judged by a panel, including our Chief Guide and one of our young advocates (aged 14 to 25), who will decide a winner based on their views on the best idea for the design. The competition will be subject to the terms and conditions set out below.

We’ll be announcing the winner  on our Facebook and Twitter channels on 25 May 2020.

Once the winner has been announced, we’ll get to work bringing the design to life and turning it into a real badge. The winner will be contacted via email by a member of staff from Girlguiding to chat through next steps of the design process. Once created anyone will be able to buy it from our webshop.

Badge creation guidelines

Here are some top tips from our badge experts:

  • Remember this badge is for everyone in Girlguiding – think about how you could make your badge appeal to everyone.
  • You can use this badge template or if you’re drawing the badge outline yourself, rather than printing it out, remember the badge must be a circle.
  • Keep your badge design simple. The simpler the badge, the better it will look in real life. Your design must not use more than 8 colours, including black and white.
  • You might have noticed that all Girlguiding badges feature the Trefoil – this is the symbol of guiding. You do not need to add the Trefoil to your design, the Trefoil will be added on later.


  • The winning badge may have to be changed a small amount due to design and production logistics. But we will try our best to get it as close as possible to the chosen design.
  • There are some things that you can’t include on your badge - a picture of anyone famous, or company or brand logos or names - this includes the NHS logo and name, your section, your unit’s name and any personal details.
  • You can only submit one badge design, but you can work with someone else or your unit to create it.
  • The competition is open to all Rainbows, Brownies, Guides, Rangers and young leaders.
  • To make sure we can see your wonderful badge design, you need to send in a clear photo or scan. If your design was created digitally, please send as a jpg file or we might not be able to open it. You could ask an adult for help.


Get started now

Download our badge template sheet and start designing.

Check out the important competition terms and conditions.

  • To enter this competition, you must be a Rainbow, Brownie, Guide, Ranger or young leader who must have their parent or guardian’s consent if you are under 16 years of age, or you must be a parent or guardian of a Rainbow, Brownie, Guide, Ranger or young leader entering on their behalf.
  • There is no entry fee to enter this competition.
  • The competition is not open to the employees (or immediate families of employees) of Girlguiding UK or anyone else connected in any way with the competition or helping set up the competition.
  • Entries must be submitted by email to [email protected]
  • By submitting a competition entry, you and your parent or guardian are agreeing to be bound by these terms and conditions.
  • The winners will be selected by a panel of Girlguiding volunteers and staff and the decision of the panel (acting reasonably) will be final.
  • Badge designs are submitted in good faith, under the understanding that they are original works and belong to the named entrant.
  • All competition entries and any accompanying material submitted will become the property of Girlguiding on receipt and will not be returned.
  • By submitting a badge design, you and/or your parent or guardian agrees that the badge may be used in any publicity material by Girlguiding, including on the Girlguiding website, social media channels and in any other materials.
  • Any personal data relating to the winner or any other entrants will be used solely in accordance with Girlguiding’s data protection and processing policy and the privacy policy, and current UK data protection legislation and will not be disclosed to a third party without the entrant’s and/or their parent/guardian’s prior written consent.
  • By submitting a badge design, the entrant and their parent/guardian consent to Girlguiding displaying the badge, the entrant’s name, section, location and age on their website and social media channels.
  • The closing date is 17 May 2020 at 8pm and after this date no further entries will be considered or judged.
  • If you win the competition, we’ll notify you on the email address used to submit the design within 14 days of the competition closing on 17 May 2020.
  • The winner’s idea for a design for the badge will be used by Girlguiding to create a badge which will be sold to raise funds in accordance with paragraph 2.
  • There will only be one winner of the competition.
  • The prize carries no cash value, is non-transferrable and cannot be substituted.
  • Decisions by Girlguiding in respect to all matters to do with the competition will be final and no correspondence will be entered into.
  • Girlguiding reserves the right to amend these rules, terminate the competition or take any other decision relating to the competition at any time.
  • If any term is found to be illegal, invalid or unenforceable it shall be severed and deleted from these terms and conditions, and the remaining terms shall survive and remain in full force and effect.
  • These terms and conditions shall be governed and construed in accordance with the laws of England and Wales, whose courts shall have exclusive jurisdiction over any claim, dispute or matter arising under or in connection with these terms and conditions.

Privacy statement

All entries are exclusively managed by Girlguiding and will be used for the purposes mentioned in this document only unless agreed otherwise by the entrant and/or their parent or guardian. All unsuccessful participant entries will be deleted within 30 days of the competition ending. For further information on how we manage your personal data see our privacy policy.