Our strategy 2020+

Making sure we’re delivering for girls in the future

We’ve come a long way – and we’re starting to think about what’s next. 

Since we launched Being Our Best in 2015, Girlguiding, and the world around us, has changed a lot.

Being Our Best was our first five-year strategic plan – a plan that was developed with huge input from girls, volunteers, staff and others. It will wrap up at the end of 2019, and while we know that we still need to keep working to deliver what we set out to do three years ago, we also need to have one eye on the future.

The Strategy 2020+ Project will create a new strategy. The project started mid-2018 and will finish when the Girlguiding board of trustees approve the strategy. This is planned for June 2019. This will give us time to prepare for delivering the new strategy from January 2020.

What will our story be after 2020? What do we want to achieve for girls and young women? And how can we plan to get there? While our vision, values and mission will always stay the same, how we deliver on that vision can change.

That’s why we’re starting to think about the world after 2020 now – and that’s where we need your help.

Over the next year, we’ll be speaking to girls, volunteers on the ground, senior volunteers, staff and external organisations to look at where we are, where we need to get go, and how we’re going to get there together. We’ll also carry out research to make sure we understand the world and context in which Girlguiding lives.

What will we be asking about?

To start with, we'd like to hear from you about:

  • The lives of girls and women, today and in the future. How have they changed? How will they change in the future? And what does it mean for Girlguiding?
  • The difference that Girlguiding makes to the lives of our members, but also to our society as a whole.
  • Our Girlguiding culture. Sometimes this is described as 'what we do when no one's watching' - our way of being, our values and how we behave.
  • Reaching out to even more girls and adults. How can we encourage more people join guiding?
  • How our young members can play an active role in and contribute to our decisions.
  • How is Girlguiding seen by those within the movement and those outside it?
  • How is Girlguiding structured and how is it governed – what works well and what are the challenges?

There'll be lots of different ways for you to get involved in shaping the strategy (you may already be involved). We’d love to hear your thoughts on other areas too. As ever we'll try for this consultation to be fun and enjoyable for you all.

Activities for commissioners to do with volunteers

We’re currently looking for volunteer input on how Girlguiding is structured and governed. We’ve put together a selection of flexible activities to be used by commissioners with volunteers or staff. It’s time to have your say. Please make sure all commissioners running these activities have submitted feedback by Monday 17 December 2018 to [email protected].

Download activities for volunteers

Download activities for volunteers

Download activities for volunteers

The roadmap to 2020

Here’s an overall roadmap of what we’ll be doing in the next year and how you and your girls can have your voices heard.

Summer 2018: we consulted with trustees, chief commissioners, lead volunteers and senior staff to find out what they think. We also attended events like Wellies and Wristbands to talk to girls and young women.

Autumn and winter 2018: interactive sessions will take place all around the country on lots of different elements of our strategy, including how our organisation is structured and governed, and what our culture is like – look out for more information on this soon.

Start of 2019: there’ll be opportunities for all members and staff to review the evolving strategy through an online survey. We’re planning a series of strategy summit events and a new unit meeting activity pack.

Summer 2019: the strategy is finalised with trustees and other senior stakeholders.

Before the end of 2019: we’ll be able to share the full strategy with everyone and how we’ll be rolling it out.

What’s next?

Keep an eye out for more information coming up in future emails and on the website, and for information coming through your commissioners too.

What is a strategy?
An organisational strategy is a big-picture, long-term plan to achieve an organisation’s goals. Having a strategy helps organisations stay focused on their goals when the world changes around them, and to plan what money, people, skills and resources they need to achieve their goals.