Working with Youth United
We work with the Youth United Foundation to reach out into new communities and make guiding more accessible
How we're reaching new communities to grow our membership
Girlguiding is for all girls whatever their background or circumstances. From 2012 to 2016, we received funding from the Youth United Foundation to support our work making sure girls and young women across the UK have the opportunity to enjoy guiding.
With the funding, we have been able to open groups, many in new areas and communities. We have also adopted flexible approaches so both girls and volunteers can fit guiding around other commitments.
Uniformed Youth Social Action Fund (UYSAF)
From September 2014 to March 2016 Girlguiding received funding from the Cabinet Office through the Uniformed Youth Social Action Fund (UYSAF) project.
The funding supported our work to bring guiding to new communities and to encourage young people to get involved in social action and make a difference.
The project ran in all nine of Girlguiding's Countries and Regions with the support of paid Development Workers who helped local volunteer teams open new units, build new partnerships, recruit new volunteers and welcome new girls.
The project was a great success and as a result we:
- opened 135 new units
- supported over 50 units at risk of closing
- recruited over 280 new adult volunteers
- created spaces for almost 3000 girls
- supported almost 4000 young people to take part in 460 social action activities.
Girlguiding learned a great deal from the project which is helping us develop new retention and recruitment resources for our volunteers, girls and supporters.
The Queen's Trust (TQT) Fund
In 2015 The Queen's Trust awarded Girlguiding grant funding to help grow guiding in the Black Country, including the Metropolitan Boroughs of Walsall, Dudley, Sandwell and Wolverhampton. The Black Country sits within the Girlguiding Midlands County of West Mercia, with work focused on areas with high levels of deprivation.
So far grant funding has supported ten new groups to buy equipment and uniform. The funding has also enabled a series of recruitment events and activities to encourage more volunteers to join our local groups. Over 120 girls and young women have been able to take part in a range of fun activities, develop their confidence, learn new skills and make a positive contribution in their local community as a direct result of the funding.
Supporting Inclusion Programme (SIP)
In 2012 Girlguiding became eligible through the Youth United Network for Department for Communities and Local Government funding as part of the Supporting Inclusion Programme (SIP) to help us grow in areas with high levels of deprivation.
A team of Development Workers worked tirelessly alongside Girlguiding volunteers to pilot new and innovative ways to grow guiding, enabling more girls to experience and benefit from the fun of guiding for the first time.
Over the course of the project we:
- opened 123 new units
- introduced over 1300 girls to guiding
- engaged 329 adult volunteers.
Our Supporting Inclusion resource
We developed this handy resource with top tips on growth and retention (PDF) following the project. Topics include: holding recruitment events, working with partners, engaging diverse communities and developing new approaches to training.
About Youth United
Youth United was originally set up in 2009 as a network for the CEOs of the UK's uniformed youth organisations.
In 2012, the Youth United Foundation was formed to provide funding to the organisations and lead on collaborative projects between them so that every young person who wants to join a youth organisation has the option to do so.
How we're reaching new communities
'There was a lack of activities for girls aged 5 to 13, so we opened a Brownie unit, followed by a Rainbow and Guide units. Three years on and nearly 50 girls are still having fun, making friends and being a powerful force for good in their community.'
'There is so little for girls to do locally that I think it's really important for them to have groups like this. Brownies means they get to meet different girls away from their school friends and it definitely broadens their horizons.'