Ideas for recruitment drives
Get inspiration with our tried and tested ideas for a successful recruitment drive
Take your prep to the next level: try these fantastic recruitment ideas from our members, outreach staff and partners
This autumn, we'll be running our national recruitment campaign to get new volunteers involved in guiding.
If you want to make the most of the campaign, why not push yourself a little more for your Recruitment Bootcamp prep and run a recruitment activity in your local area?
You can pick and mix ideas to suit your goals and the time and skills you have available in your team. Make sure you adapt them to meet the needs of your local community too.
Run events in partnership with a school, community group or local business. Pick a theme that sums up the adventure and friendship of guiding and plan some fun activities around it to show new recruits what guiding's all about.
You could advertise events to potential parents on waiting lists or to follow up wider recruitment activities. Try asking people to pre-register as well as registering people on the day so you can link potential new members into units.
Get out and about
Raise the profile of guiding in your local community. Wear uniform and take along posters, leaflets or banners. Take action in the community by helping at an event, supporting a community clean up or through enabling girls to have their voices heard. It all makes you more visible.
Set up a separate email address and look into a basic pay-as-you-go mobile phone to manage enquiries. Add this email and phone number to marketing materials.
Link up with special days
Our national recruitment campaign this autumn is the perfect time for you to build on the increased interest in volunteering for Girlguiding. You'll be able to piggy-back on the campaign to start conversations with people in your lcoal area - whether that's online or in person.
Find an Ambassador
Help us shout out about what we do and tell people about the opportunities available through guiding. Ambassadors can come from all walks of life. If you know someone who is - or could be - a great ambassador, get in touch with your Country or Region Office.
Use our volunteer role profiles to show the different volunteer positions your team needs.
Work with community partners - reach out to new communities and gain more support for your recruitment drive. Our Youth United Project has tips for working with partners such as local authorities, community boards and hospitals.
Involve your girls
Ask members of The Senior Section or Peer Educators to join you at recruitment events to get potential new recruits excited about being part of guiding.
Take on a challenge
Encourage potential volunteers and supporters to try a short-term volunteering opportunity. They could run a specialist activity or support a local unit for four weeks. There's a good chance they'll enjoy it so much that they want to continue.
Change perceptions and have fun when you're recruiting new members. Try taking over empty shops, joining a flash mob, completing a sporting challenge, breaking a world record, wearing our key messages on a t-shirt. Share your activity ideas and pictures online afterwards.
More ideas to try
These ideas are just the start! Get more inspiration from these detailed recruitment resources from all over our website.
- Run a recruitment stall at an event.
- Visit a school assembly, event or class.
- Encourage girls to bring their friends along for a fun unit meeting.
- Engage parents, families and carers.
- Link up with youth leadership opportunities - such as Duke of Edinburgh and National Citizenship Service.
- Looks at ways to attract more student volunteers.
Promoting your recruitment drive
When you've agreed your idea for your recruitment drive and your planning's sorted, it's time to think about how you can promote your recruitment drive:
- Share the details and photos on social media.
- Use our recruitment leaflets, banners and posters.
- Talk to your local Communications and Public Relations Advisor (CPRA) about promoting guiding in the press.
- Put opportunities on online recruitment platforms such as Indeed, Do.It or Team London.
Talk to us
Join the Recruitment Bootcamp
Get recruitment ready: find out how you can prepare for the national volunteer recruitment campaign this autumn and make the most of this opportunity to find new volunteers for your team.