Your communications and PR experts
Access local support for your marketing, communications and PR work
Your local communications and PR teams can help to promote your guiding activities
It can feel daunting to create digital content, newsletters, publications and marketing initiatives. If it's all new to you it's hard to know where to start and what steps to take. Even if you're a communications expert, it's helpful to get a second opinion sometimes.
Your local communications and PR Advisers (CPRAs) are here to help you and can share advice on:
- key messages to convey when speaking or writing about guiding
- finding a local young spokeswoman and briefing them to speak with impact
- designing a promotional t-shirt or badge
- planning events
- contacting local media about what your unit has been up to
- template press releases
- managing communications in a crisis situation.
Get help from your communications and PR team
There is no 'one size fits all' approach when it comes to communications so it's important to find out what specific support is available in your area. At country/region, county and division level specialist communications volunteers (CPRAs) work in partnership with communications staff, to ensure there is support for you at every level of guiding.
However things are set up in your area, someone is on hand to help you promote local guiding. It may be that one expert adviser covers everything from photography to finding a young spokeswoman, or you could have a communications and PR team where each member looks after one strand of the work.
Contact the team
You can get in touch with your local CPRA directly. Or if you're unsure who provides communications and PR support in your area, ask your local Commissioner.
Join the team
Find out more about taking on a specialist communications role in your area - from PR to photography.