Dove self-esteem project

Together, we’re helping girls to recognise beauty myths, grow in confidence and be happy in their own skin

We work with the Dove Self-Esteem Project to help girls build body confidence

Together, we’re helping girls to recognise beauty myths, grow in confidence and be happy in their own skin

Our Girls’ Attitudes Survey found that 47% of girls aged 11 to 21 feel that the way they look holds them back most of the time.

Girlguiding and the Dove Self-Esteem Project share a commitment to improving girls’ body confidence and self-esteem to enable girls to participate fully in all aspects of life and to support them to reach their full potential.

How we work together

Since 2014 we have partnered with the Dove Self-Esteem Project to develop and deliver quality self-esteem education through Free Being Me. Free Being Me is a body confidence programme for Brownies and Guides and contains fun, interactive and engaging activities designed to empower girls and build positive body confidence.

The programme was produced by the World Association of Girl Guides and Girl Scouts (WAGGGS) and the Dove Self-Esteem Project, in partnership with self-esteem experts from around the world. Free Being Me is proven to make a positive impact on body confidence and is being used in 125 countries around the world. We are delighted to be part of this global movement.

The Dove Self-Esteem Project

The Dove Self-Esteem Project was established in 2004 to ensure the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential by improving their body-confidence and self-esteem.

So far the Dove Self-Esteem Project has reached over 20 million young people worldwide and has become the biggest provider of self-esteem education of its kind. By 2020, Dove plans to double its social impact through the project by reaching another 20 million young people around the world.