For the purposes of this report, we have defined Women in the Lead as women who have won awards. Each and every sector has a set of awards. The nine sectors identified include business, politics, the media, sport, academia, technology, the professions, the not-for-profit sector and women in the community.
After researching the whole range of awards in each of these sectors Girlguiding UK set about approaching more than two hundred and fifty award-winning women with a questionnaire. The questionnaire was conducted either over the phone or via email.
The women were asked whether they had previously been involved in guiding. Those who had were then asked a number of questions regarding the skills they learned in guiding and how it had contributed to their success. They were also given an opportunity to provide a comment about their personal experience of guiding.