Current and recent campaigns

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Girlguiding UK launches Adventure Pulse app to highlight perceived lack of adventure in today’s young people and encourages them to become more adventurous

13 June 2011: In light of new research that shows people believe children and young people are less adventurous than previous generations, Girlguiding UK has launched the Adventure Pulse app. This fun online app enables everyone to measure how adventurous they really are. It also includes hints and tips from Girlguiding UK members on how to raise your ‘Adventure Pulse’: it’s all about pushing yourself outside your comfort zone!

Adventurous girls and young women from around the country have already helped encourage people to be more adventurous by telling their stories on BBC Breakfast, in newspapers and on regional radio. What adventures could you shout about this summer?

Girlguiding UK launches Girls’ Attitudes Survey 2010 and uncovers a generation of girls and young women under pressure

On 6 September 2010 Girlguiding UK launched its second Girls’ Attitudes Survey looking at the views and opinions of today’s girls and young women. The findings showed that pressure to look attractive is taking a hold on girls’ lives. Eighteen national newspapers including The Sun, The Daily Telegraph and Bella Magazine helped to spread the girls' story. Around the UK over forty local papers and six local radio stations also featured it. The launch of the petition created a social media buzz, with lots of people including members, supporters and stakeholders tweeting their views about the petition. The term ‘Girl Guides’ became a top Twitter trending topic in the UK on the 4 August 2010.

Half a million join Chief Guide for a very special centenary celebration

At exactly 8.10pm on 20 October, 2010 (20:10, 20.10, 2010) more than half a million girls and young women across the UK joined together to launch their vision for the future in celebration of Girlguiding UK’s centenary. This inspirational event – ‘Vision’ – invited Girlguiding UK members to think about what they wanted from the future and to commit to making this happen.  Hundreds of Vision parties took place across the UK, marking the launch of the next 100 years, and beyond, of guiding. Coverage of the celebrations appeared on four local television networks, eleven local radio stations, in Children and Young People Now and in over six hundred local and regional publications.

Over 25,000 signatures on Girlguiding UK airbrushing petition

On 4 November 2010 Girlguiding UK delivered a petition calling for honesty over airbrushed images in the media to 10 Downing Street. The results had been unveiled the night before at a House of Commons reception hosted by Madeline Moon. The petition, which attracted more than 25,000 signatures, called on the Prime Minister to introduce compulsory labelling to distinguish between airbrushed and natural images in order to ‘shape a generation of self-confident girls and young women’.

Young women gain top accolade from Chief Guide at House of Commons

Over 30 young women were presented with their Queen’s Guide Award by Girlguiding UK Chief Guide Liz Burnley at a special ceremony held at the House of Lords in London on 30 November. Baroness Floella Benjamin was a special guest at the event. The Queen’s Guide award sees participants take the lead in a number of exciting areas including developing a personal skill, working within pioneering community action projects and overseeing ambitious outdoor pursuits.

Ahead of International Volunteers Day Girlguiding UK look for new volunteers seeking a challenge

Ahead of International Volunteers’ Day (December 5), Girlguiding UK members are encouraging new people to come forward and experience the excitement of volunteering with guiding. International Volunteers’ Day is recognised across the globe as a day to publically thank all volunteers. Led by the United Nations, the day gives charities worldwide a chance to increase public awareness of the positive contribution volunteering offers. Currently there are over half a million Girlguiding UK members across the country, with around 100,000 of these being adult volunteers.

Be challenged by new experiences & achieve a sense of pride in accomplishment.