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Our research

Girls' Attitudes Survey homepage

Girls' Attitudes Survey

Welcome to the Girls’ Attitudes survey – Girlguiding’s comprehensive study of the views and opinions of girls aged 7-21 across the UK.

Real role models

Real role models

We met 10 inspirational women and made videos of a typical day in their lives. We also spoke to famous former members, who told us about why they loved guiding and the skills it gave them.

Girls at a party

Give yourself a chance

Created to tackle the shocking numbers of teenage girls considering cosmetic surgery, as highlighted in the Girls' Attitudes survey.

Girls

Girls Shout Out!

We conducted an extensive survey of girls' and young women's views, representing their opinions to decision-makers and the public in a series of landmark reports. 

Be challenged by new experiences & achieve a sense of pride in accomplishment.

Guiding has had a positive impact on girls' lives for the past 100 years.