Join the body confidence revolution with #BeBodyConfident
Girls’ body confidence is reaching crisis point, with one in
three girls unhappy with how she looks and one in five girls aged
7-11 having dieted.
We’re launching a campaign to combat low self-esteem and tackle
the body image crisis.
We want people everywhere to pledge to
Take the pledge and find out
Minister for Women and Equalities backs BRAVE
Jenny Willott MP says: ‘Low body confidence is a serious issue
which has been linked to depression, obesity, low aspirations and
eating disorders. That’s why I’m urging every girl to take the
Girlguiding BRAVE pledge.
‘It’s really important that we all work together to challenge
our culture of unrealistic imagery and the pressure to be perfect.
We need to raise girls’ aspirations and inspire them to achieve
their goals because of who they are and the talent that they
We want you to take the pledge, share it, and
encourage as many young people as possible to become comfortable
with themselves, and to support their peers.
Dove and WAGGGS team up on body
The campaign runs alongside the Dove and World
Association of Girl Guides and Girl Scouts’ (WAGGGS) Free Being
Me programme, challenging young women to stand up against
unhealthy body ideals.
Our Peer Educators will deliver
body-confidence training to 400,000 girls and young women over the
next two years.
Latest research by Girlguiding reveals girls
feel under intense pressure to look a certain way – which is having
a damaging effect on their aspirations.
- Girlguiding’s Girls’ Attitudes Survey 2013
- One in five girls of primary school age has been on a
- 38 per cent of girls aged 11-to-21 say they have
sometimes skipped meals to help lose weight
- One in four girls aged between 11-to-21 would consider
- 87 per cent think they are judged more on looks than
- 43 per cent of girls say the way women are
sometimes criticised for their looks on TV puts
them off wanting to be on TV themselves.
Alarming statistics from Dove show that 47 per
cent of 11-14 year old girls are opting out of everyday activities
such as swimming and speaking up in class because they don’t like
how they look.